Before the off-topic iPhone posts start popping up all over, in the completely wrong places (which is annoying and misleading as to what you're reading), let me create the topic where it really belongs.
So, what do you all think of it?
Personally, I really like the new design, which now looks absolutely gorgeous compared to the previous one (which I disliked very much). As to what it has new, well... there's not much new hardware-wise, just 3G (finally) and built-in GPS (which is very neat IMO). The really cool things though are the 2.0 firmware, SDK, and third-party software (which were more or less expected), and the insanely killer price.
With this price, Apple is off to conquer the market everywhere before the really powerful machines come out (read NVIDIA APX2500 and similar devices), and secure a nice little monopoly for itself.