Rather simply, Apple is a closed off company. By this I mean that they basically control everything that goes into all of their products, so that they can control every single aspect of each one. For their line of iPods, chips designed for portable devices are selected by Apple, a circuit board is designed by Apple to fit the components, a casing is designed and manufactured by them, and finally a custom operating system is programmed for it. This is the same for basically all of their products, but for their newest product, the iPad, they have even manufactured the CPU, giving them control over fine-tuning the performance to power efficiency ratio. This control gives them the ability to control every aspect of the experience of the device that people using it will experience. This is why machines running OS X are not made by anyone other than Apple.
For PCs, there is no unification whatsoever. An HP machine’s experience is significantly different from a Dell machine, whereas an iMac’s experience is almost the exactly the same way as a MacBook. The fact that most PC manufacturers decide that usability is less important than extra money doesn’t help either, allowing them to preinstall rather useless and usually trial software on a machine, which they get paid by software companies to install. Often, these pieces of software may be old and be incompatible with the current operating system used on the machine, and they may even conflict with each other. This often leads to weird errors on a machine, but if just Windows 7 and nothing else is installed, the machine will run very well. Of course, anti-malware is necessary, so if the free Microsoft Security Essentials is used, it’ll run in the background taking little resources and usually cause minimal trouble.
The pricing of Apple’s line of computers is really ingenious, costly enough to force someone to pay a premium, but cheap enough to be well within reach for most middle-class. Apple takes advantage of this, since they don’t actually want many people to own their computers thus breaking their retail support system of the Apple Genius bar and if too many people own Macs, then there is the actual incentive for malware programmers to target Macs. For now Windows is plagued by viruses because, let’s face it, 95% of people in the world use a Windows machine. Apple has really succeeded in basically making their computers a status symbol.
The reason I dislike Apple is because of how closed-off their ecosystem is. For the average Joe, a Mac is a wonderful machine, since most people don’t give a four-letter-word about the inner workings of a computer, like what the hell a DLL is or virus removal. I’m different in actually liking full control over my machine and what is inside of it. If I find it to be lacking in speed in a particular part, I just pop off the screws at the back, install/replace the part, and I’m done. You can also do this with a Mac, but it’s far more complicated and expensive since Macs use pretty specific parts. A 2GB stick of RAM on the PC side is around $30, for a Mac it’s $200.
For Microsoft to succeed and make a better reputation for itself, they must make their own machines with everything that makes a PC work preinstalled on it. However the reason they don’t is because they don’t want to go to court since many governing organizations are already suspicious of Microsoft of antitrust. This is very unfortunate because this would be an incredible opportunity because if they manufacture the best Windows-based machine on the market, they make a reference machine for other manufacturers to make better machines. If Microsoft owns the best machine, other manufacturers must improve their machines in order to stay relevant, otherwise all consumers will just buy the best machine on the market, the one made by Microsoft.
Apple doesn’t let anyone else make their machines because even though they would be significantly more affordable, they have minimal control over how they would turn out. They would probably be the same mess that Windows machines are, with preinstalled crapware. What would also likely happen would be malware programmers beginning to target their operating system because of more people owning OS X machines because of the new affordability. Apple having entire control over their products is smart, enabling them to have complete control over their reputation as a whole.
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