New player and new problems (...in french)

Hi. I just got my new m6 player, a 2GB SP, dane-elec.
Just tried to turn it off (out of the box, first time) and the following message appears in french:

loading....

Verrouillage, Misse hors service...
(I tried to translate it as "Locking, update off services")

I thought it is because it is not charged, so I connected it to the pc and wait. It is charging right now, the battery icon shows and everything but the pc "can not see it" and I can not turn it on.
Is it normal? Any suggestions?

If you disconnect the player from the PC, turn it on, then reconnect it, the PC should recognise it.

Yes, slide the hold switch to un-hold the player.