After rereading the announcement (damned google) I think I understand it a bit better, and in fact this is not very good news. Apparently, this application is going to take 1 whole month, and then Meizu will take around 10 days to choose and post the "lucky winners".. so it's still around 1.5 months until the actual test starts!
But why one whole month for application? That way it looks like they are just trying to gain more time.. everyone will probably apply on the 1st two weeks anyway..
I guess I'll just forget about the M8 (and phones in general) for 1.5 months and come back for news afterwards.