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Old 05-19-2008   #115 (permalink)
Junior Member chengdude is on a distinguished road
 
Join Date: Apr 2007
Posts: 96
Well, whatever...

All this talk about the M8 being "huge" in China makes me wonder, OK, how "huge"? Maybe Meizu only needs to sell a small X number of M8s to be profitable, but the most interesting thing for me is the scale of comparison to the companies that currently dominate the mid- to upper-end of the mobile phone market in China.

Will Meizu for them just be an annoying fly buzzing around? Will Meizu steal away a chunk of the fashionable & tech-savvy market? Is the China market big enough so it doesn't really matter?

I'm also curious about Meizu's plans for distribution. Currently their distribution is a minor speck compared to those other companies. You can buy mobile phones from the Big 3 in department stores, electronics retailers, appliance superstores, computer malls, China Telecom retail shops, and online. Years and years -and more money than God- spent building brand equity and image among Chinese consumers. Meizu? Passionate fan base and good image, but pretty much only available in some stalls in computer malls and online. It really is an almost laughable comparison.

Everyone debates the whole David vs. Goliath argument between Meizu and Apple. Don't forget in China the Goliaths are Nokia, Sony Ericsson, and Samsung/Anycall. Granted, none really do the media-player-that-also-happens-to-be-a-phone thing, so it'll be interesting to see just how big the market for that kind of device really is.

Anyway, as I said, I guess Meizu will be OK as it's all a matter of scale...but interesting from a marketing point of view nonetheless.
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